![]() Step 3: Enter your location or operating area.Step 1: Sign in to Google Business Profile Manager.What is the difference between Google Business Profiles, Google My Business, and Google Places for Business?.You build trust and reputation through reviews on Google.You control your online business information.You get discovered in Google (and Google Maps).Do I need a Google Business Profile Account?.What is a Google Business Profile (f.k.a. ![]() In this piece, you’ll learn all about it, from claiming your business on Google, optimizing your profile, and promoting ideas for getting more customers and increasing sales. This is where Google Business Profiles (formerly Google My Business) comes into play. So how can you take advantage of local search via Google Maps? On top of that, most people never even make it to page two of the search results, with approximately 28,5% of all clicks on the first page of Google going to the number one spot.Īs you can see, after that, the click-trough-rate (CTR) drops quickly, with the tenth position in Google (the last result on the first page) only getting a 2.5% CTR.Īlthough there are other ways to get your company to show up in the first place on Google, if you want your (local) business to show up in search results, you probably want to use some of the nifty features it offers by putting your business on Google Maps and letting it appear for a local search like “best butcher in Amsterdam,” etc.Īccording to a Google study, “ 50% of consumers who conducted a local search on their smartphone visited a store within a day.” When searching online for anything, you probably head straight over to Google, as it currently holds a 91.88% market share-towering above the rest.Įvery day there are roughly 3.5 billion searches.
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